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Look at the world from a different yet outstanding view, enjoy the new Samsung 43RU7100 Flat Smart 4K UHD TV Series 7 with its 43 inch screen, with its own features and characteristics you can see all the fine details and dive in your favorite series and movies. Samsung smart TV comes with an Ultra HD chip processor that offers a high quality picture with high contrast ratio. The new Samsung 4K TV features a new PurColor technology that works on producing the fine details of the picture. This Samsung smart TV is known for its flat screen design that grantee a nice elegant look. This Samsung Ultra HD TV can be easily connected to any Alexa device which makes your life easy and simple.